Content Marketing 201: How to Start Your Content Marketing Mission (Part 1 and 2)

    September 29, 2014  by Editor  •  CMWCleveland Intensives Sessions
    Content Marketing 201: How to Start Your Content Marketing Mission (Part 1 and 2)
    1 vote, 5.00 avg. rating (92% score)


    Any successful content marketing plan  starts with a codified, realistic and achievable strategy that is clear, powerful and will actually move the needle.  Let’s take real, actionable steps toward creating that for our business. In this two-part intensive session, we’ll walk through different types of strategies, how to start, where to identify the opportunities, and then actually walk through the steps needed to create that documented strategy that we can use to start our process.  This session is for intermediate content marketers who understand what content marketing is, but are looking to take the next actionable steps in their business.



    As the Chief Stategist for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.

    Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi.  @Robert_Rose



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