Breakthrough Moments in Content Marketing

    September 20, 2014  by Editor  •  CMWCleveland Panels Sessions
    Breakthrough Moments in Content Marketing
    1 vote, 5.00 avg. rating (92% score)


    Top brand marketers from MasterCard, New Balance, and Western Digital describe their break-through moments when they bucked the status quo, took a risk, and liberated their teams from marketing practices that no longer work. Instead they chose to tap into the customer passions and focus on sustainable, meaningful storytelling. Get an inside view of the good, bad and ugly of what it took to get there.  And hear how they are transforming relationships with their customers by actually becoming what their customers love, rather than interrupting what they love.


    Tom Gerace is founder and CEO of Skyword, a leading content marketing software and services company. With a powerful combination of technology, services and content creators, Skyword liberates marketers from outdated marketing approaches and inspires them to create deep connections with customers through meaningful storytelling. MasterCard, New Balance, Western Digital, United Way, and IBM are among the companies that partner with Skyword to create lasting relationships with customers through content that informs, entertains, and converts.

    Gerace also founded Be Free, a publicly traded affiliate marketing platform and services company. Be Free transformed online advertising from pay-per-view to pay-for-performance advertising. At the time of its acquisition by ValueClick, Be Free served more than 300 leading brands including, Citibank, eBay, AOL, Lending Tree, Bertlesmann, Time Warner, IBM, Dell, and Microsoft. @tomgerace.


    • Guillermo Morrone, VP, Head of Global Consumer and Priceless Cities Content Strategy, MasterCard
    • Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance
    • Melyssa Banda, Senior Director of Marketing, Western Digital
    • Eric Eden, Vice President of Marketing, CVENT



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