Actionable Strategies for Data-Driven Marketing

    September 26, 2014  by Editor  •  CMWCleveland Demand Generation Sessions
    Actionable Strategies for Data-Driven Marketing
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    Summary:

    In this session you will learn strategies for planning, creating, promoting and measuring high quality branded content that engages the audience at all stages of the buying cycle thereby building trust and generating more leads, all with data playing a key role in the process.

    TAKE-AWAYS:

    • Setting goals and KPI’s, defining the strategy as it aligns with all sales and marketing goals

    • How to define what types of content will resonate with the audience at different stages of the buying cycle

    • Analytics tools and methods for measuring success

    Speaker:

    As the Co-founder and CMO of Internet Marketing Inc, one of Brent’s roles is to lead IMI’s team of thought leaders. Brent has spoken all over the world on topics ranging from digital marketing to leadership and entrepreneurship. Brent has spoken at SMX, SES, Inc 500 Conferences, Inc. Leadership Forums, Impact 13, and Etail events across the country as well as the Dallas Digital Summit and other notable digital marketing conferences. Brent is also known worldwide for his presentations on Navy SEAL combat leadership principles and how they can be applied to growing better businesses. Brent has spoken and performed leadership training for major global organizations such as Bank of America. Brent also has columns on Forbes, Inc, and Entrepreneur. @brentgleeson

     

     

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